Hi, I'm Mark 👋
I work on search & AI.
SEO & AI-search professional, agency director and SaaS founder. I run experiments, build tools, and share what actually moves the needle in search.
Mark Williams-Cook
Latest writing
Experiments, tests and opinions on SEO and AI search.
cats.txt Specification (Draft v1.0)
1. Introduction The cats.txt file is a proposed web standard for declaring cat-related metadata about a domain. Ins
SEODoes it use meta description or OG description?
Hello, this is the meta description you are seeing! These are some extra characters to hit minimum thresholds
SEOA new SEO test
I am running a new SEO test I want it to get indexed so I did a nice big link for Google as it loves reasonable sur
SEOA technical comparison of ChatGPT vs Google’s Bard
Not really! This is a post to prove that ChatGPT cannot access live web data and is going to summarise this post in
InfosecProblems with indexable internal search pages
It's possible to inject messages or even live links into many websites because of their poorly implemented internal
SEOThe other post to make the test fair
In the name of fair play, I need to do a 'control' for the other test I am running. This should minimise people com
20+ years in search — building, testing, teaching.
I'm Director at Candour, a 25-person SEO agency in Norwich, and founder of AlsoAsked, used by 100,000+ people at companies including TripAdvisor, Lego, Deloitte, Gymshark, IKEA and Oracle.
I also build side projects — IntentGaps, QueryClassifier and QueryFan — hold a directorship at Top Dog Harnesses, and have been featured by BBC News and the Wall Street Journal.
Away from screens: competitive amateur boxing and technical scuba diving (former PADI Master Scuba Diver Trainer).
Things I run
Conferences
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